As you may have heard, a new brand and a new slogan have been developed to tell the Alberta story — that our province is a great place to live, work and raise a family.

Minister Hancock is quoted in the Edmonton Journal about the purpose of the brand:

"(Our) economy has been attacked as of late by people who talk about dirty oil and ... who try and paint the economic backbone of our economy in a bad light," Education Minister Dave Hancock said Wednesday.

"We have to have the world believing that this is a good place to invest, it's a place where we care about the environment, we're stewards of our place, we like the clean air and the clean water and the big skies," Hancock said. [...] "We're not a place to be painted as a black hole of civilization. That's what the branding strategy is about."

You can learn more by visiting the Brand Alberta website. You can also check out the AlbertaOnFlickr photostream.